Spring Summer 2017

ANISSA AIDA…is a womenswear fashion design and accessory label that produces collections which aim to illustrate the interaction between clothes and cultures; creating a language that reflects both tradition and modernity. Through thoughtful choices concerning cuts and silhouettes as well as fabric selection, ANISSA AIDA…’s mission statement is to achieve modern sophistication together with timeless classics.

Each piece of a collection is derived from a foundational concept, making it unique but wearable simultaneously by bringing a touch of creativity to the life of a modern woman.

INTERFACES: a visual dialogue, Spring summer 2017 collection was inspired by the culture of Anissa’s home country -Tunisia- which is rich in heritage, knowledge and traditional craftsmanship. Over three thousand years of history, this culture remained open to all the civilizational inflow. The designer was also interested in the similarities between the traditional garments worn in North Africa and in the Middle East as well as those worn in Extreme Orient: China, Japan, and Korea.

Indeed, many guiding threads seem to link kimonos, « jebbas », « djellabas », caftan, and so forth: the cut, the geometry, the structure, the textures, the colors have a common language to reflect tradition and modernity. Those ancestral apparels remain very modern. In this sense, they are timeless and continue to represent the limitless sources of inspiration.

Using the elegance of traditional silhouettes caftans, kimonos or Sarouel pants, the aim was to bring in the Western garments aspect that mirrors our lifestyle, our desires, and the image that we want to portray of ourselves. The collection includes characteristics that would revive the traditional flavor and give it a new life, a new language, a new structure and a dynamic flow that resonates with the life of a modern woman.

This collection meets halfway between East and West, past and future, tradition and modernity. The chosen fabrics express and foster cultural exchange: From English Oxford, to striped Japanese linen and Tunisian hand-woven silks. Such are all visual dialogues brought to you by this collection.