ANISSA AIDA…is a womenswear fashion design and accessory label that produces collections which aim to illustrate the interaction between clothes and cultures, creating a language that reflects both tradition and modernity. Through thoughtful choices concerning cuts and silhouettes as well as fabric selection, ANISSA AIDA…’s mission statement is to achieve modern sophistication together with timeless classics.
The label is primarily inspired by the culture of the designer’s home country -Tunisia- which is rich in heritage, knowledge and traditional craftsmanship. Over three thousand years of history, this culture remained open to all the civilizational inflow. ANISSA AIDA… also explores the similarities between the traditional garments worn in North Africa and in the Middle East and Far East: China, Japan, and Korea. Many guiding threads seem to link kimonos, « jebbas », « djellabas », caftans, and so forth: cuts, geometry, structure, textures and colors have a common language to reflect tradition and modernity.
For SS19, OUTRE-MER collection ANISSA AIDA… is in line with the previous collections, through the use of stripes and a color palette composed of shades of blue and white inspired by Mediterranean villages. It is also bringing some newness with the introduction of transparencies and patchworks. Those patchworks are reminiscent of the Japanese Boro principles and aesthetics: textiles that have been mended or patched together from left-overs, usually indigo dyed fabrics.
Boro textiles embrace respect for the singularity of things, as well as esteem for the labor and available resources, which is much the opposite to today’s consumption-oriented life patterns. Conscious about the impact the Fashion industry has on the environment, ANISSA AIDA… values sustainable sourcing, the ethical employment practices during production and collaborations with artisans. The label’s mission is to preserve cultural heritage by re-interpreting local ancestral techniques such as the hand-weaving of silks.
This collection meets halfway between East and West, past and future, tradition and modernity. The chosen fabrics express and foster cultural exchange: From English Oxford, to Italian linens and Tunisian handwoven silks. Such are all visual dialogues brought to you by this collection.