Spring Summer 2020

ANISSA AIDA… is a designer ready to wear line inspired by the craftsmanship of Anissa’s home country, Tunisia and her fascination for Japan. The collections meld Tunisian and Japanese cultures, giving a modern spin to ancestral garments. Relaxed tailoring find meeting places between East and West, past and future, and tradition and modernity.

ANISSA AIDA… offers a minimalist dressing of versatile pieces for the culturally sensitives, in every aspect of their lives: from formal to casual cool. Through thoughtful choices concerning cuts and silhouettes and fabric selection, the mission statement is to achieve modern sophistication together with timeless classics.This collection, the label introduced for the first time some menswear looks, achieving the same vision.

Tunisia is rich in heritage, knowledge and traditional craftsmanship. Over three thousand years of history, this culture remained open to all the civilizational inflow. ANISSA AIDA… also explores the similarities between the traditional garments worn in North Africa and in the Middle East and Far East: China, Japan, and Korea. Many guiding threads seem to link kimonos, « jebbas », « djellabas », caftans, and so forth: cuts, geometry, structure, textures and colors have a common language to reflect tradition and modernity.

For SS20, SHADES OF BLUE collection ANISSA AIDA… is in line with the previous collections, through the use of stripes and a color palette composed of shades of blue and white inspired by Mediterranean villages. It is also bringing some newness with the introduction of transparencies and patchworks. Those patchworks are reminiscent of the Japanese Boro principles and aesthetics: textiles that have been mended or patched together from left-overs, usually indigo dyed fabrics.

Boro textiles embrace respect for the singularity of things, as well as esteem for the labor and available resources, which is much the opposite to today’s consumption-oriented life patterns. Conscious about the impact the Fashion industry has on the environment, ANISSA AIDA… values sustainable sourcing, the ethical employment practices during production and collaborations with artisans. The label’s mission is to preserve cultural heritage by re-interpreting local ancestral techniques such as the hand-weaving of silk, linen and cotton.